No business or organization can thrive without a marketing plan. Sometimes, it’s easy to be easily overwhelmed with the fierce competition. Because of the resources, big businesses have to stay on top of their game, you might feel incapable of outranking your competitors. But it doesn’t have to be that way.
What if you know some digital marketing tips that most of your competitors never even knew that it existed? Well, you’re exactly about to find out!
In this post, we’ll talk about the seven digital marketing techniques that will keep in handy, especially if you’re dealing with your competitors.
1. Social Media Advertisement
Over the last couple of years, social media has turned into a crucial aspect of every online marketing strategy. When used properly, it could be an advantage to many other brands and can be a useful aspect in your business. Social media marketing has the power to enhance your sales, boost your brand, and even help you out on other areas like SEO and customer service.
According to Mind Mingles, a top digital marketing company in Delhi, “Social media is all about making excellent social media visual stories, working with the right influencers, and coming up with other fun and creative ways to engage your audience. As much as you can, try to find your own brand voice. Be original, creative, and fun!”
2. Content Marketing
As for any online business out there, the content will always be king. For you to succeed, you need to start a blog, create a podcast, even write e-books! It’s crucial that you create unique and relevant content, or come up with an excellent strategy. Even better, hire someone to help you out with the technicalities, and avail of the best digital marketing packages.
Content marketing has tons of benefits for your business, and it’s not just about SEO. You have to get noticed in the online field, and if you’re selling something, you have to gain credibility first before asking people to buy from you.
3. Search Engine Optimization
SEO stands for Search Engine Optimization, and without a doubt, it’s one of the crucial aspects of your online business.
But surprisingly, many small business marketers are not familiar with SEO’s best practices. Therefore, learning more about SEO can give you a competitive edge with your competitors.
Try to dig deeper with these SEO best practices to avoid committing the most common SEO mistakes. SEO isn’t rocket science, but once you get used to it, you’ll get to learn all the principles behind it.
No doubt, posting content that’s valuable, informative and engaging boosts traffic on your site and improves your rankings on search engines. In fact, marketers who do blog are 13x more likely going to experience a positive ROI. Moreover, companies that blog are said to generate 67 percent more leads than their competitors that don’t blog.
You can try looking for guest post opportunities on other blogs related to your nature of business. This is an excellent way of building brand awareness for your business.
5. Pay Per Click Marketing
Both content marketing and SEO helps you get better long-term results for your brand. Meanwhile, PPC (pay per click) advertising is an excellent avenue if you want to quickly grow your online presence.
The overall success of your PPC campaigns depends on how well you understand your audience, and what they’re looking for.
The key here is knowing the right keywords, by closely analyzing your competitors. Also utilizing SEO tools that will help you get the highest number of clicks, for the lowest possible cost. On average, businesses can gain $2 for every dollar that they spend on Adwords.
These days, chatbots are on the rise, even taking most of the customer service for most businesses and brands. Not only that they’re a highly effective means of communication, but they also provide a 24/7 communication channel between your audience and your brand.
Aside from significantly boosting customer satisfaction, it also helps you improve your response rate on Facebook, improving your SEO, with the higher likelihood that your brand will be recommended by others.
While a lot of businesses fear that integrating chatbots into their customer service will result in poor user experience, it isn’t likely the case. In fact, 70% of consumers revealed that they’re satisfied with the overall experience.
7. Video Marketing
Humans tend to be highly visual creatures by nature. Video marketing does all the work traditional marketing does, and it even amplifies its effects. The more prospective customers know more about you, the better are the chances of converting them into prospective customers, and the video does exactly that.
In a report, 71% of marketers said that video conversion rates outperform their other content marketing efforts. That’s why if you want to stay competitive and relevant in whatever industry you’re in, you need to incorporate video marketing in your strategy.
The best way to stay on top of your game is using the tried and tested ways of digital marketing, and taking advantage of the best digital marketing services. While your competitors are making the same mistakes over and over, you’ll be reaching your goals and growing your business with these marketing tips.