The digital marketing landscape has been continuously changing, and its transformation hasn’t been as dramatic as it is now. As governments around the world tighten their grip on the internet, marketers are now faced with a growing challenge to maintain diligence for their customers yet sustain the effectiveness of their marketing.
As marketers, it’s essential to stay ahead of the curve and keep your innovations rolling. Marketers, as well as e-commerce businesses, should work harder to sustain their growth targets or at least get their new business off the ground.
Thankfully, the internet is also littered with a plethora of useful tools and platforms that allow for better innovation and more effective marketing.
We’ve listed the best digital marketing tools to help you increase e-commerce conversions and help you market your business better:
Analytics and Data Tools
1. Google Analytics
This tool is probably the most important on this list. Google Analytics provides data-based performance metrics of your website, making it a lot easier to scale your business online. It shows important information such as audience demographics, most used keywords, call-to-actions being taken by visitors, as well as a peek on your visitors browsing behavior. It’s a powerful tool you certainly should take advantage of.
If you’re looking to get an in-depth analysis of what your visitors are doing on your website, then you should consider using SumoMe. It allows marketers to track the behavior of website visitors with their Heat Maps, which identifies areas where most visitors are clicking. Their Content Analytics is also helpful in identifying areas where visitors stop consuming your content, allowing you to make decisions that will help you make improvements.
3. Platform-Based Social Media Analytics
Platform-Based social media analytics are those that come free with using social media platforms, such as Facebook Analytics, Twitter Analytics, and Youtube Insight. While other available tools provide an aggregated view of data from your social media profiles, looking at the insights on each platform separately makes it easier to create unique strategies for each platform.
SEO and Blog Content Tools
Writing content for your website requires a constant stream of keyword ideas to help your website rank better in search results. UberSuggest is a great tool that automatically comes up with suggested keywords as well as blog topics paired with the data-based potential of a particular keyword or topic in search engine results. This is very helpful in knowing what topics you should be writing about to achieve specific search performance goals for your business.
5. Google Keyword Planner
Along with UberSuggest, Google’s Keyword Planner – which was refreshed together with Google Ads last year – is another excellent tool to help you identify keywords with the best traffic potential. And since it is tightly-knit with Google Ads, the suggested keywords also appear together with the level of competition as well as estimated bidding amount, letting you make informed decisions with regards to your budget.
Yoast is a great WordPress plugin that automatically analyzes your draft blog posts and provides SEO suggestions even before you hit the “publish” button. If you’re using WordPress for your website, you should take advantage of what Yoast has to offer.
Social Media Marketing Tools
Email Automation Tools
ActiveCampaign offers a collective solution for your email marketing requirements, as well as your marketing automation and CRM needs. It allows its users to establish a good connection with email contacts using introductory emails and trigger campaigns that are easy to set-up. This should help you seize every opportunity to turn your cold leads into warm leads.
8. HubSpot Sales
HubSpot Sales is a compelling email marketing companion that you should consider using. It makes it easy for you to identify who and when your newsletters get opened. Once they have been identified, it also runs a search for the potential customers’ professional history, company information, and their most recent tweets – information which could potentially help you know for sure if a customer is ready to buy.
Visual Design Tools
Marketing online requires quality content and images. Thankfully, Canva provides an easy-to-use platform where you can create simple images for your website, online ads, or social media. With countless choices of templates and images to choose from, you can customize the images based on your preferences. You can also opt for a blank, pre-sized canvas, allowing you to incorporate your brand in the photos.
Animoto makes it possible for you to come up with professional video slideshows with custom text, visual effects, and background music. With preloaded templates, all you need to do is upload your media, make a few adjustments, and publish across your digital marketing channels.
Landing Page Tools
LeadPages makes it easy for you to create mobile-friendly landing pages. It’s a great tool to use when making lead magnets or email address collection pages that is easy to integrate to your website along with whatever email automation platforms you are using.
A more advanced iteration of LeadPages, ClickFunnels lets you create a string of landing pages which is designed to capture email addresses, sign-up visitors for events, as well as sell your products online.
Shape-up your business with these tools
Now that you’ve seen plenty of online tools to help you market your business, you must be eager to test it out and see how it affects your business. Just be sure that you understand each platform first before you fully adopt the tools so that you can fully maximize its potential for your business.