The goal of branding is to make a great impression on consumers and develop a trusted connection with them. This entails of a variety of tasks, including developing taglines, logo designs, and an overall style, but it also includes a company’s website address. A URL should be memorable, succinct, and descriptive, as it plays a huge part in drawing customers to a website. Here we’ll examine how to create the best URL for your business and the concerns to bear in mind.
A Distinct Domain Name
When people want to learn about your business or organization, your website is what they’ll turn to. They’ll expect to find information about your products and services, but also to get a sense about the personality and style behind your company. Your URL choice may be obvious: Just add a dot-com behind your company name, but you may find that it’s not that simple. You’ll need to choose a domain name that’s easy to type, that’s memorable, and that conveys something about the dependability of your company.
A Catchy Name
Having a web presence is a given for an organization in any industry, and standing out from the crowd means having a business with an intriguing name. Something dramatic and unique like “Excalibur.com.” might be a nice choice if you’re a steel manufacturer, but a bit over the top if you’re an accounting firm. Choose something that fits your industry and your company culture, and that will work well with your audience. They’ll be the ones who’ll make the final decision on how effective your choice is.
An Easily Typed Name
Not everyone may find your website through an online search, and having a short, easily typed URL will go a long way toward making sure people arrive at your site. A domain name that’s lengthy or complicated will turn off many users, who may drift to a competitor’s site instead. Stay away from using hyphens, intentional misspellings, or unusual characters, such as Roman numerals, in your URL.
A Registered Name
The next step is domain registration in order to verify that your domain name is available. A domain registrar will be able to determine if your choice of URL has been taken, but you can also search on your own using a free site such as domjax or Instant Domain Search. You may find that your ideal domain name has already been claimed or it may not be feasible to function as a URL, as it’s too lengthy or awkward. In that case, it’s a matter of devising a new plan, which will consist of looking at what your company does, your audience, and the branding style you want to convey.
One Part of the Branding Strategy
Devising an effective domain name plays a significant part in an overall marketing campaign, as your site is a crucial part of your company’s ability to connect with people. Following the suggestions outlined here will ensure that your online presence is effective and that your domain name choice will play a role in making your website a success.
