Search Engine Optimization Expands Marketing FootprintPosted by On


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Search engine optimization is a fundamental part of marketing for any type of business. Consumer behavior changes often and with the introduction of e-commerce in 1991 when the internet was introduced to the general public, buying behavior began to change. Since then, it has switched from analog to digital very steadily. Each year we see a rise in online sales figures and this is the main reason why many businesses set aside a good amount of budget for search engine optimization. It allows companies to go global and say who they are what they sell and at what price.

SEO informs the consumers about the brand and what all benefits are attached to buying products on offer. The Internet allows consumers to compare one product with another easily. These wonderful advantages linked with online shopping have encouraged millions of buyers to shop online and skip the neighborhood stores totally. These days, consumers are buying everything from needles to aircraft online. They book taxis, train seats and airline seats from the comfort of their home. The Internet has global coverage and it is possible for businesses to expand their footprint very quickly. Take a look at the fast growth of Uber and Careem. These businesses are billion-dollar businesses. Uber started out in 2009 as UberCab by Garrett Camp, a co-founder of StumbleUpon, and Travis Kalanick. In less than a decade it has become the world’s largest cab company and serves millions of people worldwide.

Careem was founded by Mudassir Sheikha, a resident of Karachi, Pakistan and Magnus Olsson. Both were colleagues at McKinsey & Company. Careem started operating in July 2012 and was bought by Uber for $3.1 billion recently. These examples show us the hidden potential of the internet and how it is possible to make a company that can sell for billions of dollars in less than 7 years.

The key to online success is building a website and creating a mobile app for it. Everyone is searching and buying using their smartphones and once you are able to come up with a good idea, hire an SEO company to help you out with technicalities. They guide startups with research work and give valuable advice that helps give any new business a healthy start.

Some SEO companies will also help you out if you need a mobile app. They hire talented and certified mobile app designers to fulfill the business needs of their clients. If you have an online business that does not seem to bring in regular profits, you need to get in touch with a popular SEO company that has been in business for at least a decade. They will first study your website and advice specific changes to it so it can be more search engine friendly. Sometimes, certain coding needs to be added and other times you may be told to revamp the entire site due to serious coding flaws. In some cases, refreshing the design of the website also help boost rankings. All websites are not designed and developed the same way and therefore it is important to get the technical diagnosis from a well-established SEO company. This will help you get a better marketing footprint, get more leads and boost sales.

The older companies in the SEO services have seen how and why Google introduces its new algorithms. Since Google is rated as the King of the World Wide Web, it is beneficial to not hire a new SEO company. You can benefit from the experience of a company that has been around since the 1990s. Firms and agencies that have been around for at least a decade are doing something good for their clients and thus are still in business.

Businesses have two types of websites, product, and service. If you are a lawyer or a wealth advisor or a dentist your website is called an information website as it offers only information about your services. Companies that are into marketing goods instead of services have product websites. These sites have to be updated more often than information websites. Service provider websites need the right information displayed on its pages, so Google will rank it up. Sites that have spammy content can be penalized by Google and this can affect business thus creating losses instead of profits.

To ensure that you are following all the right standards, the use of an SEO company is vital. Without getting professional help it will be very difficult for you to be found on the major search engines, such as Google, Yahoo, and Bing.

Many new businesses try to save money by giving out the work to small companies in foreign countries. The SEO working on your website may be a non-English speaking person. These companies are not able to do a good job because their English is substandard, and they may take a lot longer to get small jobs done.

The best thing to do is search online for a local company with a proven track record. Call them over the phone and ask them as many questions you like. Go over to their offices to see how the work and how many employees they have. This will help you trust the SEO firm better. The managers are a great source of guidance and will help you steer the business in the right direction. They are familiar with all sorts of research and marketing tools and will give you a thorough insight into what to expect in the coming months or years.

Market trends keep changing and with the time you may need to change the business goals. If you are not able to sell well locally try to get global coverage. Your website can be easily optimized to show up in search results in specific countries or all countries in the world.

Social media and putting up Facebook and Google ads will also help with business expansion. In some cases, companies like to send out email shots to their customer listing. The content can be crafted well by experienced SEO content writers at an affordable cost.

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