No matter how cool are your employees or how efficient are your products, you only get ahead in the game when you know the strengths and weaknesses of your competitors. But do you have the mental space to do it yourself knowing that it’s a highly laborious job?
Well, there are a number of effective online tools and resources that can significantly cut down on your time and efforts to perform the competitor’s analysis. Some of them deserve a mention here:
- Social Searcher
Social Searcher leads the other tools used for competitor analysis. It provides a simple and easy way for you to get every granular detail of about social media activities of your competitor. All you need to is type the URL of the website of your competitor and it will show the nitty-gritty details of the competing business.
Using this tool, you can learn about the activities of your competitors on major social media platforms, such as Twitter, Facebook and Google Plus. In addition, you can look into the data acquired from the social media websites of your competitors.
- SocialMention
SocialMention is yet another tool that enables you to analyze the profile of your competitor by keeping tabs on the number of its mention on social media platform. Using this tool, you can find out the frequency of its mention on major any websites in real-time. You can even subscribe to RSS feed to get an alert every time the name of the website is mentioned.
- Google Keyword Planner
A brainchild of Google, this powerful tool enables you to find the keyword analysis of your competitors. With this tool, you can also easily get insights into the SEO data of your competitor, whether it is about the paid campaigns of your competitor or its strategy for the organic SEO. The good thing about this tool is that you can use it without paying any fee.
- iSpionage
iSpionage is yet another great tool for keeping an eye on the online activities of your competitor. It is primarily a keyword analysis tools that allows you to check the set of keywords that are being used by your competitors for both organic and paid campaigns and how much they are spending on each of them.
It reveals to you the graph that shows the hard data about the different competitors in your industry. So you can track down the different values while comparing the performance of the website for different months.
- SimplyMeasured
Simply Measured is one of the best tools you can use to take a look into the technical insights of the competition. This fantastic tool empowers you to take an in-depth analysis of the data of your competitors.
This versatile tool provides you valuable insights into the online activities of your competitors in thirty-five different types of reports. So you are in a position to ascertain the strategies of your competing businesses which gives you an edge in the game.
- InfiniGraph
InfiniGraph is a powerful tool to discover the content that is gaining traction in your industry. It enables you to search the trending topics that are creating ripple effects in your target market. Using this tool, you can explore the social media trends of your competitors as well get first-hard information about the search behavior of your niche audience.
- SpyOnWeb
What can be more helpful than finding all the websites, products and services of your competitor? This is exactly the purpose that this tool seeks to serve to its audience. Using this tool, you can find out the related domains, IP addressed and the other nitty-gritty details of your competitors. So it makes you even smarter as you know the strategies of your competition.
Take help of the aforementioned tools in your competitive analysis and you will be on your way to success in your target market.
Author Bio
Katey Martin works as a freelance Business Analyst at My Assignment help Deal. She is also a blogging enthusiast that he takes as a way to interact with his target audience. Her writings revolve around market research, business trends and business strategies etc. Follow her on Facebook, Google Plus, and Twitter.
