Increasing your company’s visibility online can be tricky—it’s like those algorithms have a mind of their own (pun intended). Search engines have criteria for what makes websites reliable, and they rank them based on those standards. The practice of improving your search engine rankings is called SEO. SEO is short for search engine optimization, but it’s more like search engine ninjitsu.
By applying certain SEO principles, you can use traits of search engine algorithms that are used to weed out the chaff to elevate your company’s status. One of the greatest tools of SEO is link building, but you must do it intelligently. In all honesty, it’s one of those things that’s better left to the pros. Continue reading to learn why.
Links Last A Long Time
One of the great things about links is that they last a long time. If you put an ad up on social media, then you have to pay for that ad periodically to keep it on the web. When you pay for that ad, you’re paying for a search engine to boost your ad on other sites. Click ads are an effective marketing strategy, but link building offers a different, more permanent opportunity.
The more authoritative the source that links it’s content to you, then the more likely that content—and its link to your website—will be around for a long time. Because links can last for such a long time, you want to make sure that you use the right word, phrase, or sentence to link back to your website. SEO agencies are keyword gurus.
There’s Too Much To Learn
If you don’t know much about SEO and link building, then you don’t know how much goes into making sure that everything works in concert. There are a few elements to link building that all need to flow congruently to achieve the desired results. One of the hardest parts of link building is getting companies to link their web content to your webpage.
There’s a whole process of finding the companies with high search engine rankings that are in an industry related to yours but not in direct competition with you. If you don’t have time to master the art of search engine optimization and learn how to tell what companies are good or bad for your ranking, then hire an expert.
When athletes are looking for a sports agent to sign with, they’re looking for an agent who has two main attributes: proven success and connections. If an athlete signs a contract with a powerhouse representative, then that athlete has virtually instant access to all of their agent’s contacts and expertise. That athlete will be more likely to get endorsement deals from the companies that his agent already has relationships with.
When working with a link building service, you get instant access to all of the websites that your link building firm already has relationships with. Companies that already have a connection with the same link building service as you are much more likely to work with you. The SEO agency will reach out to other companies about featuring your content and linking the material back to your website. When you post content on another company’s site, it makes you look like even more of an authority in your industry.
One of the main things about link building is that it’s not something you should approach haphazardly. If you do backlinking right, then you will work a miracle for your business but do it wrong, and you could destroy your brand’s search engine ranking. The mistakes you could make by trying to handle your link building on your own are far more costly than hiring an SEO agency to handle that for you.