Most companies that want to flourish their business online struggle with strategizing the online campaign for generating leads through their website. Some are confused about where to start and some about how to start. Generating leads nowadays is not as simple as giving ads on newspapers or magazines. With the cost constraints and decrease in quality of leads, most companies are turning towards online marketing to refine their sales process. A lead is a potential customer who is likely to be in need of your product or service in future. Now, the process of attracting customers for your business all starts with a website. It is extremely difficult to flourish an online business without a website. Your website needs to be designed in such a way that it is optimized to generate leads for your business. There are a number of services available that can help you optimize your web design. Novage communications provide the best web design services in Singapore with proven leads.
Search Engine Optimization can increase you website’s search rankings for popular search engines. There are SEO service providers that match the website content with what people are searching for to help your potential customers find you. You can get #1 SEO services in Singapore from Wynn SEO to increase the number of visitors to your website.
Once you manage to get a number of visitors to your website, those visitors can be turned into leads.This process is called as ‘converting’, you convert a website visitor into a lead with whom you can follow up later. A website converts a stranger into a lead by obtaining his name and contact information which they share through the website form or by calling up on the phone.
A conversion rate is the total number of conversions is the total number of leads generated through your website divided by the total number of website visitors for a certain period of time. After a while it turns into a simple equation for basic understanding. This might be an over simplified though but this is how online lead generation works. Normally, these conversion rates fall between 2% to 6%.
The way insightful marketers view this equation is that there are two ways businesses can increase their leads, either by increasing traffic flows to your website or by improving the conversion rate.
For increasing your website traffic, there are a number of traffic driving tactics that can be followed, you can write blog posts featuring the target keywords and share them on social media or through email. You can participate in conversation with your customers on Facebook, Twitter or LinkedIn. If you write helpful content for you readers, they are likely to come back to your website.
In order to increase your conversion rate, make sure you design the website in a way that makes people comfortable in sharing their detail like the messages you write on the buttons and others. Following such simple effective tactics can greatly impactsales for your business.