Today’s business landscape demands that every business use new technology to achieve both short and long-term goals. Our first interaction with most new companies is online via their website, Facebook page, or other social media page.
Put yourself in the place of potential customers whenever you encounter a business whose web presence is lacking, is difficult to navigate, or (gasp) doesn’t even exist. Consider your own digital offering from your customer’s perspective. What must you do today to establish a legitimate web presence that actually drives customers to your door?
Online Marketing: Don’t Try This At Home
Without a full understanding of the ins and outs of online marketing, it is easy to dive into a hodge podge of tactics that make you feel like you are being proactive. Purchasing location-specific ads and other websites and on social media sites seems like a great place to start. Of course, studies have shown that the psychology and browsing habits of individuals mean that much of this advertising useless. A recent study explains how 82 percent of Americans have trained themselves to ignore banner advertising.
An online marketing firm that has expertise in developing a revenue-based online marketing strategy helps you avoid the money pit of a misinformed marketing plan. The first step is designing an uncluttered and easily navigable website for your company. Your website needs to introduce your business and its products of services to potential customers. Throwing every available bit of information you can possibly think of onto a webpage is overwhelming to visitors and causes them to lose interest or abandon your site. Your website is your first impression. Make it a good one.
Your online marketing partner employs online tactics that drive visitors to your newly designed website. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are expertly deployed to raise the visibility of your website when potential customers are seeking the product or service you provide. Research into individual’s search preferences found that the top ranked return in a Google search receives 32.5 percent of traffic. The second ranked position garners only 18 percent. The traffic that positions 3 through 10 receive is drastically different.
A reputable online marketing partner, such as IntelliBright, provides regularly updated content, both onsite, in the form of updated landing pages, blog posts, etc., and offsite. Knowledge of SEO drives more visitor traffic to your door. Some online marketing firms also offer to manage your sales and customer service processes. These services build your company’s presence for pennies on every dollar of what costs for a large, in-house team.
Your online marketing strategy is not a “set it and forget it” approach. Seek help from a professional, reputable online marketing provider that amplifies your ROI in no time.