If you’re trying to market a product or service online, chances are you’ll need a mobile strategy in order to be effective. Here’s why:
Time to face facts; mobile devices and have a drastic impact on the way we connect online, so much so that in 2010 over half of all internet browsing was done using handhelds. Around 45 per cent of people with mobile phones use them to download and use social networking apps like Facebook and Twitter. In actual fact, 35 per cent of Android and iPhone users in the US open their Facebook app before even getting out of bed in the morning, according to a study recently taken out by telecommunications company Ericsson.
Many companies now have sub-domains set up specifically for those browsing on a mobile phone. This is done intelligently, so that when a user types a domain into their phone’s browser, the website works out they are viewing from a mobile and redirects the user, making browsing easier when you’re on the go.
Another element of mobile internet which cannot be ignored is mobile apps. Millions of mobile apps are downloaded for a variety of purposes, from games and social networking to useful business tools. Chances are, if you can create a functional and unique idea, it could bring you a lot of attention. If you find a way to monetise your app – such as offering a free trial and premium download, or with ads – this can also be a very lucrative part of your mobile strategy.
Mobile coupons are a great way to promote your business via websites and apps which provide daily offers to their subscribers. This is a great way to offer deals and attract new customers.
These days location-based services are becoming more and more popular, with people ‘checking in’ and sharing their whereabouts. Why not let your users choose to receive offers based on their location?