Social shares are an important part of content marketing because they introduce your content or brand to new readers. There are several things you can do to increase the amount of social shares your content receives. Here are four things you can implement immediately to increase your social shares.
Strategically Place Sharing Buttons
Social share buttons are those little icons that appear for each of the social networks alongside your content. They can be placed at the top, bottom, middle, or side of your content. Additionally, you can prompt readers to share your content with a popup. Social share buttons are important because they make it easier for readers to share your content. Marketers argue about the best placement, so you should experiment to see what works best for your brand. MediaWhiz can help you decide. In general, placing the sharing buttons in multiple locations increases your shares.
It’s really easy to add social share buttons to your website or blog. If you’re using the WordPress platform, there are several social share plugins to choose from. However, you can find HTML and CSS tags to include in the design of your website easily with a simple search on the Internet.
Post Funny Videos and Pictures
Another thing that will immediately increase your social shares is funny videos and pictures. This is because people are more likely to share things that make them laugh. Humor is easy to incorporate in most brands if you take the time to find a way. However, avoid humor about sensitive subjects, such as religion, politics, race, and sex, because it can harm your brand. Humor is good, but it has a way of backfiring if you’re not careful about it.
Create Engaging Titles People Can’t Pass Up
If people aren’t reading your content, they aren’t sharing it. You lose lots of readers before they even get past the title. So, you should immediately spend more time writing creative and engaging titles that readers can’t pass up. If the purpose of your content is to be informative, use titles that are direct and summarize your post. If the purpose of your content is to be fun, write witty titles that draw the reader in. If you need help, MediaWhiz can help you discover which titles work well for your brand and which ones don’t.
Share Lists, People Love Them
Writing for the Internet is a lot different than writing for print. Your content needs to be direct and easy to scan with short paragraphs, subheadings, and bullet points. That’s why lists work so well. They are easy to scan and you can include lots of information that is easy to digest. Plus, people are more likely to share your content if you use lists simply because more people will read it.
These are just a few of things you can implement immediate to increase your social shares. What other methods have been successful for your content marketing? Leave a comment below.