Website development is the talk of the town and well, it is quite justified because technically everything around us is getting digitized so why not our businesses? The whole point of web development is to have an online presence for your business and to approach your internet audience who are always using the web and social media platforms.
Speaking of which, today we are here to talk about web designing and not just any web design, in fact, the one that is Search Engine Optimization (SEO) friendly. For those who do not know, an SEO friendly site structure is important because that is the only way you can rank high on Google and other search engines.
You are creating an amazing layout for your site? That is great! You have hired a special photographer for some extraordinary visuals? That is even better, but have you worked on the “SEO” part of your site? If not, then now is the right time to do that and that is what we are going to help you with today.
Please keep in mind that the article is geared towards Google. The reason is that the majority of the internet users use Google. Also, ranking a website on Google is harder than any of the other search engines due to the constant changes in its Search Algorithm. So, if you get your website ranked on Google, ranking on other websites is quite easy.
Now, the following paragraphs will discuss vital points which are critical to your website’s SEO.
The very first thing to focus on is the responsiveness of your website. While designing your site, make sure that it is responsive, and it works on all the phones and all the devices smoothly. Unbelievably, not catering to your mobile users is one of the biggest mistakes you will ever make.
This is because most people nowadays use their phones to search the web and approach businesses to avail their services. In this case, if you do not have a responsive website in the first place, all your efforts will go to vain. Also, Google’s search algorithm places a lot of emphasis on mobile friendliness. If a website is not mobile-friendly, chances of getting it ranked on Google are quite slim.
Design for Local SEO
More than half of the internet users are searching for information from local sources. If you want to appear in the local searches, you must adhere to the design practices. Make the website look attractive and user friendly, and gain credibility with good first impression.
Work on improving your website loading speed, and move onto including local business schema in your website. Furthermore, you can hire a marketing agency that specializes in SEO Dammam or meets your local search needs in tweaking the existing design of your website. Try to display physical locations of your business on a guided map to appear on the map results. Online buyers tend to trust businesses that share accurate addresses as they often have fears over returning and replacing products.
Make Your Web Pages Load Quickly
The second most important factor is the loading time of your web pages. You need to understand this that your visitors do not have the kind of time to wait for your pages to load and take up minutes. They are impatient and you want them which are why you are supposed to cater to their needs and make sure that they do not have to wait for your site to load.
It is one of the various reasons why you should always keep the performance in mind while web designing. Think like a visitor. Would you ever like to wait for a site to load especially when you need some information really quick? Obviously no and same goes for your visitors and your site.
In addition to this, Google and other search engines penalize a website if the loading time is not up to the mark. Therefore, make sure that the website loading time is improved. Otherwise, it will become increasingly difficult to rank your website. You can use many tools to find out about the website’s loading time.
Write for the Readers and not for the Search Engine
Yes, there was a time when people could easily trick Google by using keywords. All they did was that they used target keywords, inserted them in their site’s content and won all the traffic they needed. But now things have changed, and Google has grown smarter. Now it has that time when Google has several ways to check if a website is in accordance to what the people need.
Therefore, you should focus on writing the content for your readers and not for the search engines. Keep your readers your priority. If your website is providing a search query solution and if people are getting engaged with your content, then you do not have to worry about anything because the search engine will automatically rank your website high.
These are some of the most effective tips to design an SEO friendly website structure. At the end of the day, it is all about how you can impress Google. The more you work according to the terms and requirements of Google, the more you will prosper online.
Follow these tips while designing your website and then see the results for yourself! It will take some time but eventually, all your efforts will be paid off. Let us know what you think about this article in the comments section below.