Mobile phone was considered the most remarkable invention of its time. It was a device that didn’t have any long cords attached to it and could be used anywhere on the move. Hence these quickly became popular all over the world and now almost everyone has one in their pocket.
With time, today these devices are no longer used for calling or texting only. With the invention of smartphones, these mobiles have become much more than communication devices. Now mobile phones are more like mini- computers that can connect you with the whole world anytime and anywhere. Not only can you check your mail through your mobiles but you can also shop, make reservations or buy movie tickets. With all these options, mobile phones are also changing the field of e-commerce. With over 5.3 billion mobile phones that can easily access the internet, you can imagine how easy life has become for everyone. This article describes the effects mobile phones are having on e-commerce.
The evolution of 3G internet all over the world has allowed users to surf through the internet and make purchases while on the move. Many famous websites that are used commonly for buying and selling all kinds of things have already gone as far as to make mobile applications that can be downloaded on phones and used whenever internet is available. Whether it’s buying old furniture or selling your house, now everything can be done through mobile phones. You don’t even have to be at home to access these sites. With the network packages you can access internet anywhere in the world. That’s why all e-commerce websites are focusing on making special applications for mobiles. The fact is that there are more than twice as many mobile phones as there are computers in the world, that’s why with the mobile phone applications more people would have access to these e-commerce sites. Currently all e-commerce sites are bent on taking full advantage of the increase in use of Smartphone’s and have their smartest employees working on finding ways of exploiting the great opportunity it presents.
Not only are mobile phones becoming a new medium of buying and selling things from your home, but the advertising agencies are also turning towards mobile phones. Mobile marketing is the latest way of reaching out to potential customers. Companies have recognized the worth of mobile phones in advertising and are trying to take advantage of it. Several famous advertising agencies have already started their work and others are right behind them. Even SEO companies are trying to explore how they can take advantage of this new discovery. There are so many people who use internet on their mobile phones so it only makes sense that companies should try to use mobile phones to offer people their services. Many new trends of mobile marketing have been introduced in the field, such as the use of QR Codes, which have all given satisfactory results. GPS navigation units in latest mobile phones are exactly what companies require for location marketing. Mobile advertising is currently in the process of being explored but with the passage of time it promises to be a huge success.
Smartphones are becoming an absolute necessity in practical life as more and more people can be seen depending on these devices to take care of their businesses. With the various benefits that smartphones provide its becoming hard to imagine life without it. This invention has affected every field of life, especially the field of e-commerce. It was never this easy for people to buy airplane tickets, transfer money from one bank account to another and learn about the latest trends in market. A mobile phone that can multi-task and connect you to the world while on the move is like a dream come true. Even now mobile phone companies are competing against each other to produce the perfect smartphone.
Advertising agencies, banks, e-commerce sites are all trying to take advantage of this saturation of smartphones in the market by launching their special applications and offers that promise to make their customer’s life even more stress-free. You no longer have to go to the bank to transfer money or pay your bills, you can do all this and more from your very own smartphone.
Author bio:
This article was written by Jared Smith for his blog on iPage. He works part-time as a web developer and says that you don’t have to learn how to blog on iPage, as it is pretty simple. He wrote this article to explain the effects of smartphones on e-commerce.
