Internet presentation loses its purpose without visitors. If you have decided to upgrade your business by creating a Web site, you will need a content that will have a well-designed plan to bring you customers. Web site content that does not have a blog is often limited to the specification of what your business have to offer with the price list, and this doesn’t help your business that much.
However, the Web site of the company that owns a blog has extended content. It offers explanations, certificates of quality, facts, problems and solutions, customers’ experiences, etc. Interesting blog, that is always up to date is a way of attracting new clients to your business.
Blog you can Set you up Ahead of the Competition
As an example, we will use two companies that are engaged in similar activities. Both companies offer, on its Internet presentation, similar products and have similar price lists. Both firms operate in the same legal conditions and opportunities to develop and improve their businesses. One of these two companies shared all its experience, customer problems along with their solutions, in the form of a blog.
The same company finds time to talk to its customers, publish their opinions and testimony. Other company keeps up to a strict presentation of its activities and it is drowned in a pattern with similar companies. Although both companies offer similar quality, only one has a better chance to be well advertised on the Internet. It is not difficult to see which one.
A blog can easily build a confirmation of the effort and commitment of your company to its customers in a very simple way, by using existing resources, managed hosting and your experience.
Blog Fits in Every form of Social Media
This means that your company is already using all the benefits of advertising and marketing that social networks can provide. By connecting a blog with social networks you are using the comfort which users of the social networks are used to.
You should use the social networks to advertise your business by posting a link connected to your business home page. This way of advertising will quickly bring visible results.
Blog Makes Your Company Approachable
When a potential customer visit the company’s Web site, he can see the professionalism and effort to provide the best customer service; but if you want that the potential customer develop a feeling that there are real people behind the presentation, you will need to include the benefits of the blog.
Basic communication, questions and answers, articles and all what you have read so far have to the show that you really appreciate your clients, as well as their opinion, that you meet their needs and know how to listen.
Experienced bloggers often say that the texts are not written for a thousand or a million of people, but for one reader; the reader whose problems your company recognizes and provides a solution for them.
The Revival of the Brand through a Blog
You have a company, brand, web presentation and the money, but you don’t have a good attendance, content that connects you with customers via the Internet and social networks. You do not have anything that can separate your offer from the crowd of similar offers on the internet. Here’s what can a blog do for your business.
Whether your business is new or it is a company with years of experience, I’m sure that you have the material that can be used to make a great story, professional text or story that is related to your business activities. This material can be in the form of photographs, videos, illustrations, charts, and everything else that can be converted into a visible form online. Use them on your blog to show your potential customers what services your business can provide and at what quality.
Use the Customers Testimony for the Confirmation of Quality
To give your brand life and improve communication on the Internet, use the experiences of the past. Keep track of all that customers say about you; (dis) satisfaction and problems. Make sure that you stay in touch with your customers and service users; blogging can give you much help with that.
Ask them to give you their opinion about your company, inform them that their interviews will be used in promotional and research purposes and use them for promoting your business.
Starting or revival and personalizing the brand of the company is not an easy process. In doing that, you will have to use all available resources; and one of them is blogging. Those who think that writing a blog is an unnecessary work and a waste of money are very much mistaken, having in mind everything we have shown above, and much more.